The Native Advertising Arms Race is Underway
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize. The post The Native Advertising Arms Race is Underway appeared first on...
View Article4 Internet Marketing Ideas to Boost Your Local Business Sales
Local small businesses often need some marketing tips tailored specifically to their endeavors. As you consider Internet marketing ideas, you need to first have a website that your current and...
View ArticleDoes Your Online Community Care?
Does your online community care? One of these three thoughts instantly crossed your mind. It was either: I don’t have an online community Of course, they love me No, they don’t and I forgot the...
View ArticlePlaying the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is...
View Article5 Most Common SEO Mistakes Made by Small Businesses
Small businesses need to have an SEO friendly website in order to stay competitive and profitable. An SEO optimized website will increase traffic, brand awareness and site usability. It also is very...
View ArticleWill Ad-Blocking Software Destroy Mobile Advertising?
Full disclosure: I don’t like online ads. As a digital marketer who spends most of his day on the computer, they tend to slow me down and distract me from my work (which, somewhat ironically, often...
View ArticleNot Getting Results Online? Try a Landing Page
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or...
View ArticleWhy the Sales Funnel is Alive and Well on the Web
Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes...
View ArticleMove Your Store Online- Now Is The Time
COVID-19 will forever change the way people shop As a local business person perhaps you have thought about moving your store online. Despite recent headlines brick and mortar stores are still making...
View ArticleLong-Term Pandemic Impact on Online Retail
In the last 10 months, much of daily life has been turned upside down. Large events have been canceled, schools have switched to distance learning and many workplaces are still depending on remote...
View Article3 Ways to Move Your Business Online Right Now
With the start of a new year, it has never been a better time to get your business to work in new, as-of-yet untapped markets. Last year saw a marked rise in the number of sales, customer interactions,...
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